As a startup innovator, time is money, and lack thereof constitutes short-term failure. In a more formal sense, you need to identify your product and your market, and then set product metrics initialised as goals for you and your team. How do I know I can sell it successfully?.They’re easy to flesh out if you ask yourself these questions: It’s a strategic vision of what you’re going to do to get your dream from A to B.Ī product strategy will draw on three elements. A good product strategy is essential to determine the direction and allocation of your product efforts. It tells a story of where the product will end up and paints a picture of your final vision for your creation. Tom shares his knowledge of crossing the gap between idea to live product.Īny good story has a destination, and a plot direction of where it’s heading that keeps you gripped and reading for more than just the first chapter. Hyper is a team of people who’ve all built extraordinary technology businesses. This is a guest post written by Tom West, Co-founder and CEO at HyperHQ.
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